The target audience of 'Monroe' film

Marilyn Monroe was an American superstar of 50’s so the most profitable place are going to be USA and Canada because she was American. The age class of potential viewers can vary from 60-70 years people who remember Monroe’s live performances and to 30-40 year people who hear lots of times her songs and for such people she was an idol and even an icon of American pop music. This film can be interesting even for our peers mostly not because this is a film about Marilyn Monroe but because it’s about conspiracy theory where 50’s superstar and the highest people in the country were involved including the symbol of new hope and democracy – John F Kennedy so this film would be interesting to watch and guess what were real relations of public and very famous people. The film will be interesting to men and women as well. For men, mostly, because of incredible Monroe appearance and a big conspiracy puzzle which they might solve and for women just because of Monroe and her attitude to lots of men who fell in love with her.
In addition to this we might try to interest young generation by the specific style and manners of 50’s and to encourage them to act like them or even to give a new tendency in fashion which refers to these times.
Then for people who are from Europe this film would be interesting by looking at the Marilyn personality by another angle and they could remember from old TV-shows or stories of their relatives her fantastic performances.
And for Eastern European and Russian viewers the main target audience would be the young generation of people who are well-educated in Western history and know who was Marilyn Monroe and after a huge success of such films as ‘Da Vince Code’ and ‘Angels and Demons’ and ‘National treasure’ such film as ‘Monroe’ which combines conspiracy theory and famous public people, will definitely have its own market. In addition to this for Russian and post-Soviet countries people will be interested to watch this film about Marilyn Monroe after the very popular film ‘Some like it hot’ where was Marilyn as well.
So with help of this film and our future marketing campaign we are planning to attract viewers and interest them by two main ideas: Luxurious life and death of Marilyn Monroe and conspiracy theory around her death. And we are going to attract a range of ages to watch it, the lion share is planned to earn in USA and advertisement will be used mostly in Eastern Europe and Asian countries.