Task 4. Who would be the audience for our media product?

‘Monroe's’ film is based on a conspiracy theory about Marilyn Monroe’s death and her relations with John Kennedy. This is a core aspect of our film so that is why our target audience will be a layer of well-educated people primarily graduated from a university. They also have a large outlook about the American history and actual events in 1950’s. So conspiracy theory feature will sell to middle-aged people because they were witnesses of Monroe's star career and its fall.

The typical viewer of ‘Monroe's’ film is a person who has a quite large life experience, and he turned his attention from the banal and boring high-concept films about aliens and explosions to more sophisticated and complex films with a rich storyline and variety of underwater stones and surprises. However, our viewer still wants to watch a pretty high-budgeted film because he has an attitude towards all cinematography as entertaining time.

So one of the target viewers of the ‘Monroe’ film would be middle-aged or young educated person interested in American history, conspiracy theories sort of Da Vince Code or Angels and Demons and with a reasonable income as well. The income factor is quite important because if a person has low income, they want to watch a high-concept film with a very simple storyline to relax and being satisfied by spectacle part more than narrative. On the other hand, our viewer really interested in narrative part of the film and our product is going to be a rare mixture of the spectacle almost high-concept part rich with sophisticated special effects and really deep arthouse dialogues, which reveals a complicated story of 50’s America and relations of two most influential people of this time.

Our viewer is listening to 50’s to 70’s music and Marilyn Monroe, Frank Sinatra and Louis Armstrong most of all.

He reads books about American history, the cold war and rather prefers to listen for some jazz, smoke a cigarette or sigar and relax by reading some US or UK modern classics' authors such as Anthony Burgess or Jerome Salinger.